Italy

Italy

18 February 2015,   By ,   0 Comments

Italy is a country where things get made well thanks to the simple taste for doing so. It is a country that is used to performing at its best only at the last minute, with unexpected inventions, dodging in unexpected, always surprising directions, where lagging behind becomes an advantage.
Designing for Italy means having the courage to propose cultural alternatives to the growth model of the big corporations of the advanced industrial societies.
Designing for Italy means working side by side with companies that advance through distinction, not through standardization, inventing creative experiments, applying the long-term reasoning of the family, not the short-term perspective of the stock market.